Musical Beings Backstage

This is where you can learn about who we are, what we're building, and where we're headed.

Chapter One

It started with a thesis

NYU ITP — Ayal Rosenberg's thesis project
The question: Why is music creation still so inaccessible?
85% of Americans start learning an instrument
80% quit
The tech exists — but wasn't designed for everyone

Early days

Early days

Early days

Early days

Early days

Early days

Chapter Two

Four founders, one vision

Amit, Ayal, Yotam, David
Lifelong friends, musicians, and parents
Left careers at Google, Waves, Simply, Wix
Shipped products used by millions
Dream: A world where everyone feels musical

"We are all musical beings"

Studio

Team

Studio

Building

Building

Building

Chapter Three

Building with real users

300+ user testing sessions
Kids, parents, and pro musicians
Every interaction taught us something

"Children feel like musicians. Musicians feel like children."

— User testing insight

User testing

User testing

User testing

Chapter Four

Kickstarter Launch

March 11, 2026 — Campaign goes live
42 days, 86 countries, thousands of backers

$2.19M

Raised

5,350+

Backers

86

Countries

7,318%

Funded

Chapter Five

What's next

Entering production
Roadmap to community delivery

Sep 2026

Beta Program

Jan 2027

First Shipments

Apr 2027

Mass Production